Specializing in marketing communications consulting and graphic design for print and Web, Hectic Red Marketing Communications & Design provides a full range of services for individuals, small businesses, and non-profit organizations. More than just a design shop, Hectic Red provides complete marketing solutions from concept to implementation.
Hectic Red was launched in 2005. In early 2008, founder Jennifer Roth departed her position as Director of Marketing of Crusader Financial Group (CFG) to focus full-time on her growing freelance business. At CFG, Jennifer was responsible for all design, branding, PR, and marketing collateral for the company and its subsidiaries. She also served as the company’s Webmaster, developing and implementing Web sites for the firm and its subsidiaries.
Prior to joining CFG in 2005, Jennifer was a Vice President at Robeco USA, the U.S. subsidiary of the global financial services provider. After joining the firm in 2000 as a Desktop Publisher, she was promoted to Desktop Publishing and Graphic Design Manager and given responsiblity for developing and maintaining marketing and presentation materials, as well as corporate design standards.
Jennifer’s practical experience dates from her first full-time job as a designer in a quick-sign shop and continued through positions writing and formatting sales proposals, proofreading, design and desktop publishing, and marketing support. She has 15 years of experience, with a decade focused on design and desktop publishing.
Jennifer holds a BA in Management from the University of Kentucky. She can be reached at design(at)hectic-red.com.